WaxHands Logo WaxHands

Content review (internal)

Content status & what's needed from the client

A living checklist mapping every piece of content on the site to: who provides it, when (per the 7-day plan from Waxhands 2.docx), and a preview link showing where the placeholder currently appears. Share this URL with Rens and Erik.

4 confirmed 6 placeholders 8 still needed

Corporate

Confirmed Day 1 Owner: Erik

Legal entity & VAT/KVK/EORI

WaxHands Europe · VAT NL001540491B58 · KVK 08054598 · EORI NL3289306791 · Founded 1992

See it on the site → src/content/corporate.json
Confirmed Day 1 Owner: Erik

Family-owned story

WaxHands Europe is an independent family-owned business, active since 1992, helping venues worldwide turn visitor traffic into memorable take-home souvenirs. From our headquarters in Borculo, The Netherlands, we supply professional wax hand casting systems, consumables, and on-site training to theme parks, museums, malls, cruise lines, and event operators in more than 50 countries.

See it on the site → src/content/corporate.json

Team

Confirmed Day 1 Owner: Erik

Team: Erik, Rens, Johanna

Photos + email + WhatsApp + Erik X + Rens LinkedIn

See it on the site → src/content/corporate.json
Missing — awaiting client Day 1 Owner: Erik/Johanna

LinkedIn for Erik & Johanna

Rens has LinkedIn, Erik has X. Erik + Johanna LinkedIn would complete sameAs signals for Schema.org.

Ask client
LinkedIn URLs for Erik Roosenboom and Johanna Bent (if they have profiles)
See it on the site → src/content/corporate.json

Certifications

Confirmed Day 1 Owner: Erik

CE, TSCA, WCA, 4× MSDS

7 PDFs wired to /documents/certifications/

See it on the site → src/content/corporate.json
Missing — awaiting client Day 1 Owner: Erik

IEC report for WaxHands Machine

Promised in Day 1 doc but PDF not delivered. Linked as "Available on request" until received.

Ask client
IEC electrical safety test report PDF for the WaxHands Machine
See it on the site → public/documents/certifications/

Proof — Logos

Placeholder — replace Day 2 Owner: Rens

5+ real client logos

4 placeholder tiles shown on homepage (greyed + TBD badge). Replace with parks / malls / museums / events / franchises. Anonymous OK if permission unclear.

Ask client
5+ client logos — PNG files (transparent background preferred), or permission note + venue category name (e.g. "Private European Theme Park")
See it on the site → src/content/homepage.json (clientLogos[])

Proof — Testimonials

Placeholder — replace Day 2 Owner: Rens

3 real testimonials

Homepage currently shows 3 placeholder quotes with orange badges. Need name + company + country + quote (optional photo).

Ask client
3 testimonials via WhatsApp: name, company, country, 1–2 sentence quote, optional photo
See it on the site → src/content/homepage.json (testimonials[])

Products — Specs

Placeholder — replace Day 3 Owner: Erik/Rens

WaxMaster Proline confirmed specs

All numbers flagged [PLACEHOLDER]: price €14,500, capacity 160/day, footprint 2–3 m², power 230V/16A/2kW, lead time 4–6 weeks, warranty 2 years, 6 color pots. Need client confirmation.

Ask client
Confirmed specs per SKU: price from, W×D×H, power, color pots, capacity/hour, capacity/day, lead time by region, warranty terms, included items list
See it on the site → src/content/products-professional-systems.json

Products — Starter Kits

Missing — awaiting client Day 3 Owner: Erik/Rens

Starter Kit specs

products-starter-kits.json exists but empty.

Ask client
Same Master Sheet template for each Starter Kit SKU
See it on the site → src/content/products-starter-kits.json

Products — Consumables

Missing — awaiting client Day 3 Owner: Johanna

Consumables pricing

Wax, colors, cream, LED tubes — price, reorder quantity typical.

Ask client
Consumables price list (Proline Gold Wax, color range, separator cream, LED tubes, preservation kits)
See it on the site →

ROI

Placeholder — replace Day 4 Owner: Erik/Rens

Realistic ROI example

Homepage shows €14,500 invest / €12 retail / ~€1.50 - 2.00 material / 20–60 hands/day / 3–12 mo payback. From client brief — needs confirmation.

Ask client
Realistic numbers by venue type: investment, avg retail per hand, material cost per hand, daily hands low/high traffic, typical payback window, monthly consumables reorder value
See it on the site → src/content/homepage.json (roiExample)

Media — Real photos

Missing — awaiting client Day 5 Owner: Rens

Real installation photos

Site still uses 5-year-old stock photos. Need: machines close-up, customers using system, finished products, queues, mall/park setups, warehouse, packing.

Ask client
Real photos (phone is fine): machines close-up, customers interacting, finished products, busy queues, venue setups, warehouse, packing/shipping. 5-second video clips of machine in action = gold for homepage.
See it on the site → public/images/

Media — Team context

Missing — awaiting client Day 5 Owner: Rens

Behind-the-scenes / warehouse

Trust signal — show real operation, not just portraits.

Ask client
Warehouse / office / behind-the-scenes photos
See it on the site → public/images/

Case studies

Placeholder — replace Day 6 Owner: Rens

3 real case studies

Current cases marked [PLACEHOLDER] in titles. Template: country, install year, staff count, busy-day customers, quote. Anonymous OK.

Ask client
3 short case studies: theme park / shopping mall / seasonal event. Template per case — country, year installed, staff, busy-day customer volume, short quote
See it on the site → src/content/case-studies.json

Infrastructure — CMS

Missing — awaiting client Pre-launch Owner: Erik + builder

CMS autonomy decision

Spec v5 §7 requires non-developer editing. Currently content in JSON. Decision needed: Decap (git-based, free), Keystatic (Astro-friendly, free), Sanity or Strapi (hosted headless).

Ask client
Decision on CMS: git-based (Decap/Keystatic, free) vs hosted headless (Sanity/Strapi, monthly cost). Affects hosting architecture.

Infrastructure — Contact routing

Missing — awaiting client Pre-launch Owner: Erik

Contact-form destination

Spec v5 §5.4: messages must land in a client-owned mailbox / CRM.

Ask client
Which inbox / CRM receives contact form submissions? (e.g. [email protected], or route by intent to Erik/Rens/Johanna)
See it on the site →

Infrastructure — Translations

Placeholder — replace Pre-launch Owner: Builder + reviewer

Multilingual review

Languages build, new team/certifications/founders copy translated automatically via page-content.ts but needs native-speaker review (optional).

Ask client
Native-speaker review for translations (optional — current copy is AI-generated)
See it on the site → src/i18n/page-content.ts

Summary for the client — what to send next

  1. LinkedIn URLs for Erik Roosenboom and Johanna Bent (if they have profiles)
  2. IEC report PDF for the WaxHands Machine (promised in Day 1 but not delivered)
  3. Day 2 Proof Kit: 5+ client logos (PNGs or category names) + 3 testimonials (name/company/country/quote)
  4. Day 3 Product Master Sheet: confirmed specs per SKU (price, dimensions, power, capacity, lead time, warranty, included items) — covers Proline, any other machines, Starter Kits, consumables price list
  5. Day 4 ROI numbers: realistic investment, retail price, material cost, daily sales low/high, payback window, monthly consumables spend
  6. Day 5 Real photos: machines close-up, customers using system, finished products, queues, mall/park setups, warehouse, packing, 5-second videos of machine in action
  7. Day 6 Case studies: 3 short cases (theme park / shopping mall / seasonal event) — country, year, staff, busy-day volume, quote. Anonymous OK.
  8. CMS decision: git-based (Decap / Keystatic, free) vs hosted headless (Sanity / Strapi, monthly cost) — affects hosting and workflow
  9. Contact-form routing: where do submissions land? ([email protected] single inbox, or route by intent to Erik / Rens / Johanna)
  10. Translation review (optional — current copy is AI-generated, native-speaker check recommended)